The mediating role of customer experiences in the relationship between e-CRM and marketing effectiveness

     This research aims to verify the mediating role of customer experiences in the relationship between electronic customer relationship management and marketing effectiveness by applying it to the customers of Telecom Egypt we in the Arab Republic of Egypt by polling a random sample using a questionnaire prepared through what is known as Google forms and answering it by passing it through websites Electronic communication on a sample of Telecom Egypt customers, where the correct lists reached 390 items, and the statistical method Amos 25 was used in analyzing and processing the data using some methods of descriptive analysis and Cronbach's alpha coefficient as well as Pearson's   correlation coefficient as well as multiple regression analysis.                              
     The results showed that there is a statistically significant positive correlation, as well as a statistically significant positive mediator effect of customer experiences in the relationship between electronic customer relationship management and the marketing effectiveness of Telecom Egypt we customers, and some practical recommendations were presented that help the company to benefit from customer experiences in improving the image The customer’s mentality about the company by providing a mechanism for exchanging information between them to take advantage of the suggestions and ideas provided by the customer to suit his needs and desires to improve the marketing innovation processes of the product in light of the company’s marketing strategy in which the customer is a top priority within the framework of laws and regulations imposed by the state to regulate the relationship between the parties.